Noble Choice Chiropractic was founded in 2013 by Drs. Jonathon and Steph Pinnow. “Noble” is a nod to Dr. Steph’s maiden name because, as Dr. Steph puts it, “I worked too hard throughout school as a Noble to leave my roots in the dust”. Both Doctors firmly believe that participation in one’s own health is a choice, therefore Noble Choice Chiropractic was born.

Drs. Jonathon and Steph opened their office with new graduate optimism and high hopes of helping the community of Sun Prairie. They wanted to adjust people just enough to get them out of pain with instructions to “return when the pain does.” To their credit, they did just that. However as the years passed, they noticed a theme of seeing the same complaints with the same people, almost as if everyone was stuck in a never-ending pain cycle.

The Doctors took a step back to evaluate their practice and their patients. What seemed to be working in the short term did not yield any long-term changes. Chiropractic is about life, vitality, and longevity.

Were they doing a disservice by offering only pain relief when care from a chiropractor is about so much more?

Could they be offering something better?

Could they teach the community to take control of their health?

The answer was YES!

The Doctors began to make radical changes in their office. They re-focused on understanding each patient’s problem, analyzing x-rays, setting goals, and creating care plans individualized to that person.

The results were outstanding. Not only did patients report significantly less pain, or none at all, they functioned better! Acid reflux complaints decreased, digestion and energy improved, sleep and mobility were restored, overall people just felt happier.

Since then, Noble Choice Chiropractic has exploded in growth while making each patient feel cared for and important. They pride themselves on the feedback that patients always feel welcome in their office. Drs. Jonathon and Steph truly believe that each person they meet brings something new and valuable, not only to the practice but to their lives. They are excited to meet you, learn from you, and welcome you into their family!